The small
agency with a
big footprint

Lee Branding is a scalable, full-service advertising agency. Built around a senior team of marketing specialists, we offer a consumer-minded, strategic approach to healthcare, financial and technology marketing. For more than two decades we have helped businesses ranging from startups to Fortune 100 companies generate sales, grow their brands and—most importantly—build lasting connections with their consumers.

We build brands

We partner with our clients to develop insights, strategies and ideas that maximize the impact and reach of their marketing dollars. As a team, we've created award-winning communications for a wide variety of clients that have experienced tangible results for their brands.

We’re tactically agnostic.

Once we fully understand your marketing objectives, we’ll recommend a plan comprised of one, or many, of the following tactics to most effectively reach your target audience.

  • Brand Strategy
    • Consumer Strategy
    • Consumer Insights
    • Media Planning
    • Social & Media Strategy
    • Public Relations
    • Brand Advocacy
  • Advertising
    • Print
    • Direct Response
    • Out-of-home
    • Broadcast
    • Social
    • Digital
    • Media Buying
  • Design
    • Brand Identity
    • Collateral
    • Web/Mobile
    • Motion Design
    • 3D Animation
    • Environmental Graphics

Let’s get started


Terri Lee

945 Broadway Street NE
Suite 280
Minneapolis, MN 55413
p: 612.843.8477
f: 612.843.8479

Employment Inquiries:

Named a 2013 Minnesota Business "100 Best Companies to Work For"

Consumer-centric marketing for complex brands.

Lee Branding communicates the humanity behind the technology, creating and implementing marketing strategies that achieve personal relevance. With a passion for translating scientific charts, graphs and articles into information that everyone can understand, we craft consumer and business-to-business campaigns that speak directly to individuals, not committees. We distill complicated medical science, technical jargon and financial algorithms down to concise, compelling messages that meet brand guidelines as well as regulatory standards. Best of all, we do it in a voice that your customers and clients can relate to.

Our Experience Includes:

  • Medical
    • Implantable and Interventional Devices
    • Wellness and Rehabilitation
    • Chronic Disease
    • Measurement, Monitoring and Diagnostic Equipment
    • Medication Management and Specialty Pharmacy
    • Pharmaceuticals and OTC Products
    • Medical Supplies and Patient Care Products
    • Patient Marketing and Program Development
    • Health Insurance and Reimbursement Systems
    • Health Care Systems (Hospitals and Clinics)
    • Hospital Information Systems and Networks
    • Ophthalmology and Lens Manufacturing
    • Dental and Restoration Products
  • Technology
    • IT Consulting
    • Tax Reporting Software
    • LAN and SAN Products
    • Telecommunications
    • Medical Safety Software
    • Electronic Payment Processing
    • Technology Solutions
  • Financial
    • Banking
    • Credit Unions
    • Investment Banking and Retirement
    • Financial Planning
    • Investor Relations
    • Financial Health and Wellness Products
    • Regulated and Complex Industries

We’re big. We’re small. We’re both.

Marketing today isn’t a one-size-fits-all affair. We offer customer-centric services that are cost-effective, comprehensive and scalable. So whether your needs are a fully developed integrated campaign across multiple disciplines or just a quick update to a sell sheet, we have a deep pool of talent ready to support your business’ communication needs.

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conference room Leadership vb

You’ll find us at the intersection of art and commerce

It’s easy to find us in the Northeast Minneapolis Arts District: Just look for the bright red smokestack at the corner of Broadway and Central. In our historic, creatively renovated building, we’re paired with great neighbors like 612 Brew and Spyhouse Coffee and surrounded by a wide collection of art installations. Additional inspiration can be found in all directions, from boutique shopping, fine dining, theatre, and music to countless artist studios. We’re just minutes from downtown Minneapolis.


Our team is comprised of agency-wise, experienced leadership combined with the many exceptionally talented professionals who specialize in your business.

Terri Lee

Terri Lee

Principal, CEO

With over 20 years building brands in advertising, Terri is a visionary with a knack for matching client needs with creative solutions for long-term success. She has spearheaded campaigns for several Fortune 100 companies, including 3M, UnitedHealth Group, General Mills, and Honeywell, while keeping a watchful eye on what’s trending in the ever-changing marketplace.

Whether Terri is climbing yet another mountain at work or skiing down one with her family, her adventurous spirit and contagious optimism are motivating forces for everyone around her. Voted one of the top 25 women to watch in 2010, Terri’s drive to succeed comes through daily in her dedication to her clients’ businesses.

Lara Wyckoff

Lara Wyckoff

President, Executive Creative Director

Lara drives the creative vision for Lee Branding with a keen eye for the strategic and the conceptual, and a zeal for mining the solution that best fits your brand. During Lara’s 20+ years working across all types of media, she has been recognized by The One Show, Healthcare Clios, and WebAwards, among others, and featured in Graphis Design Annual, Communication Arts, and Print Magazine.

When not running, biking, or cooking, Lara embraces a big-picture approach to her work, coordinating multiple tactics to form a single, cohesive brand campaign. It’s an all-encompassing vision that has resulted in multiple successes for a variety of clients, including Andersen Windows, E*TRADE, Hospira, L.L. Bean, and Steelcase.

Andrea Slotten

Andrea Slotten

Director of Production

Every agency needs a go–to gal. Ours is Andrea. When you meet her, it quickly becomes clear that finding solutions to challenges big and small is what makes Dre tick.

Her talent for getting and keeping ducks in a row may have something to do with growing up as the oldest of five girls. Add to that a decade of broadcast production experience - including work for clients such as Raymond James, Cargill, Payless ShoeSource, Airwalk, and KeyBank - and we’re fortunate to have Andrea apply her calm, yet firm approach as she leads our production team through all types of projects.

All of this while tap-dancing. No, really.

Rachel Roddy

Rachel Roddy

Creative Director

During her respectable tenure in the advertising biz, Rachel has developed an uncanny ability to solve even the most complex creative challenges. In addition to her incredible creative and strategic prowess, Rachel prides herself on being able to make the most boring stories riveting, and cut-a-rug like nobody’s watching. Prior to working Lee Branding, she put all of these exceptional talents to use at both Martin Williams and Fallon.

Proud of her ability to tweet as well as her decision not to, Rachel is fluent in all forms of media as evidenced by her work for clients like Target, Lee Apparel Co., Purina, Finnegans, Marvin Windows & Doors, United Airlines and Jim Beam, to name a few.

Rebekah Oltmans

Rebekah Oltmans

Account Director

After developing a passion for advertising at BBDO and refining it at FAME, Rebekah brings many years of diverse agency experience to Lee Branding. Along the way, she helped transform multiple brands through collaborative and strategic partnerships with companies like SUPERVALU, Best Buy, Edina Realty, King Solutions, and MyBurger USA.

Able to digest and synthesize vast amounts of information into sound strategy, Rebekah then quickly plots how to move a project from Point A to Point Z, never missing a point in between. She is at once an instigator of fun and a tenacious organizer: If you can’t imagine how well these traits can go together, you haven’t met Rebekah yet.