Lee Branding

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The small
agency with a
big footprint

Lee Branding is a scalable, full-service advertising agency. Built around a senior team of marketing specialists, we offer a consumer-minded, strategic approach to healthcare, financial and technology marketing. For more than two decades we have helped businesses ranging from startups to Fortune 100 companies generate sales, grow their brands and—most importantly—build lasting connections with their consumers.

We build brands

We partner with our clients to develop insights, strategies and ideas that maximize the impact and reach of their marketing dollars. As a team, we've created award-winning communications for a wide variety of clients that have experienced tangible results for their brands.

We’re tactically agnostic.

Once we fully understand your marketing objectives, we’ll recommend a plan comprised of one, or many, of the following tactics to most effectively reach your target audience.

Brand Strategy
- Consumer Strategy
- Consumer Insights
- Media Planning
- Social & Media Strategy
- Public Relations
- Brand Advocacy
Advertising
- Print
- Direct Response
- Out-of-home
- Broadcast
- Social
- Digital
- Media Buying
Design
- Brand Identity
- Collateral
- Web/Mobile
- Motion Design
- 3D Animation
- Environmental Graphics

Let’s get started

Contact

Terri Lee
terri@leebranding.com
612.843.8469

1400 Van Buren Street NE
Suite 130
Minneapolis, MN 55413
p: 612.843.8477
f: 612.843.8479

Consumer-centric marketing for complex brands.

Lee Branding communicates the humanity behind the technology, creating and implementing marketing strategies that achieve personal relevance. With a passion for translating scientific charts, graphs and articles into information that everyone can understand, we craft consumer and business-to-business campaigns that speak directly to individuals, not committees. We distill complicated medical science, technical jargon and financial algorithms down to concise, compelling messages that meet brand guidelines as well as regulatory standards. Best of all, we do it in a voice that your customers and clients can relate to.

Our Experience Includes:

Medical
- Implantable and Interventional Devices
- Wellness and Rehabilitation
- Chronic Disease
- Measurement, Monitoring and Diagnostic Equipment
- Medication Management and Specialty Pharmacy
- Pharmaceuticals and OTC Products
- Medical Supplies and Patient Care Products
- Patient Marketing and Program Development
- Health Insurance and Reimbursement Systems
- Health Care Systems (Hospitals and Clinics)
- Hospital Information Systems and Networks
- Ophthalmology and Lens Manufacturing
- Dental and Restoration Products
Technology
- IT Consulting
- Tax Reporting Software
- LAN and SAN Products
- Telecommunications
- Medical Safety Software
- Electronic Payment Processing
- Technology Solutions
Financial
- Banking
- Credit Unions
- Investment Banking and Retirement
- Financial Planning
- Investor Relations
- Financial Health and Wellness Products
- Regulated and Complex Industries

We’re big. We’re small. We’re both.

Marketing today isn’t a one-size-fits-all affair. We offer customer-centric services that are cost-effective, comprehensive and scalable. So whether your needs are a fully developed integrated campaign across multiple disciplines or just a quick update to a sell sheet, we have a deep pool of talent ready to support your business’ communication needs.

Meet us for lunch.

We’re conveniently located by some of the best lunch spots in town. Check out the links to a few of our favorites.

Just Sayin...

You’ll find us at the intersection of art and commerce

It’s no accident that Lee Branding took root in the thriving Northeast Minneapolis Arts District. Here, inspiration can be found in all directions, from countless artist studios and galleries to a diversity of boutique shopping, fine dining, theatre, and music. Our office is in the 100+ year-old Van Buren building, where we’re surrounded by artists, retailers, tech companies and other creative-minded businesses. Yet we’re just minutes—and a quick jump over the Mississippi—from downtown Minneapolis’ central business district.

Leadership

Our team is comprised of agency-wise, experienced leadership combined with the many exceptionally talented professionals who specialize in your business.

Terri Lee

Principal, CEO

A few minutes in our office or on the phone with Terri, and it’s no surprise her name is on the door. With over 20 years building brands in advertising, Terri is a visionary with a knack for matching client needs with creative solutions for long–term success.

Throughout her career, Terri has spearheaded campaigns with several Fortune 100 companies – always keeping her finger on the pulse of what’s trending in the ever-changing market landscape. Voted one of the top 25 women to watch in 2010, Terri’s drive to succeed comes through daily in her dedication to her clients’ businesses.

Andrea Slotten

Director of Production

Every agency needs a go–to gal. Ours is Andrea. When you meet her, it quickly becomes clear that finding solutions to challenges big and small is what makes Dre tick. With a decade of broadcast production experience, Andrea brings her calm, yet firm approach to leading our production team through any and all types of projects.

Her talent for getting and keeping ducks in a row may have something to do with growing up as the oldest of five girls. When she’s not managing our circus, Dre spends time wrangling her husband Dave, her beautiful daughter Lucy and the beloved family dog, Boo.

All of this while tap-dancing. No, really.

Lara Balai

President, Executive Creative Director

With over 20 years in the business, Lara drives the creative vision for Lee Branding with a keen eye for the strategic and the conceptual. You might find the devil in the details, but not before you find Lara mining the solution that best fits your brand. Her passion for developing a strong voice across all types of media has led to work recognized by The One Show, Healthcare Clios, and WebAwards, among others. Her work has also been featured in Graphis Design Annual, Communication Arts and Print Magazine.

Lara has three boys, two dogs and a very talented creative director husband. One of her dogs, Olive (also creative), has starred in several Subaru commercials.

Rachel Roddy

Creative Director

Prior to joining Lee Branding, Rachel worked for seven years at Martin|Williams and at Fallon for eight. She also worked as the Creative Director, Art Director and Designer for a company that put a line of home products into all Target stores. Recently, she created this popular, sold-out poster for the international bike-themed poster show, Artcrank.

Her adorable and undeniable son, Owen, proves to be her toughest client to date. He believes his mom should know all Star Wars characters by name and provide detailed freehand drawings of each of them at any given whim – his.